About Maria Moncada-Alaoui

Maria Moncada Alaoui

Maria Moncada-Alaoui
General Manager, BMW of West Houston

20822 Katy Freeway • Katy, TX 77449
(855) 278-1237• maria.moncada@bmwwest.comwww.bmwwest.com

Maria Moncada-Alaoui is the General Manager for BMW of West Houston on the Katy Freeway. She’s been in the automotive industry for more than 20 years and held several positions, working her way up from administration to sales to management. Moncada-Alaoui has been with BMW for ten years and proudly serves as General Manager.

Moncada-Alaoui attended Dealer Academy, which prepared her to become a dealer operator. In this position, she oversees all sales operations, and six departments, which include service, two collision centers and an accounting team. She is responsible for customer and associate satisfaction as well as making sure the company is not only profitable but reaches its full potential.

Moncada-Alaoui’s store was most recently honored by being named a Center of Excellence Dealership, a recognition only given to the top 10% of BMW stores in the nation. BMW of West Houston has been named the #1 Certified Pre-Owned Dealership in North America five years in a row and has recently been ranked #1 dealership in Houston within the BMW group.

Moncada-Alaoui is influenced by numerous individuals. From a personal perspective, she is influenced by her parents because they led a great example through their standard of integrity, hard work and high morals, Moncada-Alaoui has learned what it takes to be an effective leader and good businesswoman. From a business perspective, Moncada-Alaoui is influenced by a couple of mentors she has met throughout her business career, one being Rick Ford, who is a divisional president for several dealerships. She is inspired by his hard work, dedication and commitment to excellence. Additionally, Moncada-Alaoui is influenced by Karen McKemie, the first female boss she ever had, who is tenacious and a big supporter. Moncada-Alaoui is also inspired by Jeff Dyke, Chief Operations Officer for Sonic Automotive.

“Sonic Automotive is a very progressive company. In a predominantly male dominated industry, Jeff Dyke has proven that he is more concerned about hiring the right person that can achieve results rather than fitting a stereotype,” Moncada-Alaoui said.

Moncada-Alaoui is passionate about giving back to the Houston community. She is involved with Women Driving Business, Bo’s place, as well as Texas Exes, but what is near and dear to her heart are children in need and for the tenth year in the row she and her dealership are contributing to Houston Children’s Charity and has helped them raise more than $700,000.

Moncada-Alaoui is married to Omar, whom she credits for being her strongest supporter and encourager. She has an amazing step- son, Joseph. When she’s not working, she enjoys spending time with her family going on long road trips in style with The Ultimate Driving Machine. She is a member of St. John Vianney Catholic Church.

A quote Moncada-Alaoui remembers her mentor using and one she still refers to today is “Excuses are no more than an admission to failure.” Essentially it means, whenever we begin to make excuses for why something didn’t work, we’ve already admitted defeat. Instead, we should use our energy to focus on what it takes to make it happen.

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